One thing that gives Internet Marketing a bad rap is the fact that people review products that they’ve never used or have no intention of using. In their reviews, they boldly claim how wonderful something is and list all the reasons why you should buy the product too. Many times, these products sound too good to good to be true. People then buy them, find out that they’re crap and your reputation is forever tainted.

To me, you must be honest in your reviews. They must be based on actual personal experience. If you say something is great then by golly it must be great. That means, you must actually purchase the product you’re reviewing so that you can recommend it. I think a lot of people confuse reviews with promoting but to me, they’re not the same. If you’re promoting an item then you can simply put up a 3 line ad, send prospects to the merchant’s sales page and you’re done. You don’t have to worry about whether their claims are true or not.On the other hand, reviewing a product is putting your personal reputation on the line. You’re basically telling your readers about your personal experience with the product. You’re telling them that you actually used it and offering them advice. If you’re trying to get around not purchasing the item then DON‘T do it!Just the other day, I purchased a product and it was a bit disappointed by it. It wasn’t full of crap but it didn’t meet my high expectations either. In my honest review, I told about the good and the bad. When I was done, I embedded my affiliate link, told people to use their best judgment in purchasing it and you know what, I still made two sales.

I was open and honest in my review and I was rewarded by my honesty. So, the next time you review a product, review it first. This way, you won’t be simply blowing smoke up someone’s fanny to make a sale. After all, your reputation is on the line!

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