A few days ago, I received a very nice email from one of my customers. It stated that she not only enjoyed my eBook but also appreciated me taking the time to answer her questions before she purchased the eBook.  She then thanked me for helping  her download Adobe and open the pdf file and indicated that she would definitely do business with me in the near future.

In all, it took me 7 minutes out of my day to help this customer and now I have a lifelong customer. How great is that?This got me to thinking about whether other marketers truly grasp the importance of making a good impression on their customers.How many of them actually take the time to help prospective clients before and after their purchase? How many deliver outstanding customer service? How many actually work to create products of value that can really improve their customer’s lives?Hopefully more marketers realize the importance of  being good to their customers than those that don’t.

If you’re truly serious about your IM business then you must treat your customers with respect and will do your best to service them.

Here are a few customer service  tips you must follow every day:

1. Always tell the truth. Don’t embellish facts simply to make a sale. People are sick and tired of lies and can spot b.s. a mile away. They are fed up with internet marketers who promise the moon and deliver sand. By being truthful you will gain customer respect and build a solid reputation for being trustworthy.

2. Include as much information as possible on your sales page. Prospects hate the old “bait-and-switch” routine where marketers cleverly withhold recurring fees or additional fees. Not only is this fraudulent but is a good way to develop a bad reputation online. Therefore, you should always include as much information as you can about your offer so there is no question about what your customer will receive. Don’t hold anything back.

3. Always give your contact information to prospects and customers. Not only will this demonstrate your sincerity but will prove also that you sincerely care about your customers and are open to their feedback (good or bad).

4. Put your refund policy in your sales page or advertisement. Therefore, if customers are ever not happy with your service or policy, there will be no question about your refund policy.

5. Offer assistance with the product or service before and after the sale. For instance, if you’re selling a software script, it might be a good idea to offer installation or troubleshooting advice for non-technical folks. This can be done via helpdesk, phone or email. The key is to be available for assistance and to help whenever you can. After all, no one wants to buy something and then find that they can’t get help if it doesn’t work.

In conclusion, if you complete the above tips, your customers will become your greatest allies and will spread the word about your product or service offering. In no time at all, your business will grow simply because you took the time to show you care and added value to your customer’s lives.

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