Different Types of Backlinks
Posted by KristiAug 25
Did you realize that there are two types of backlinking? Well, I honestly didn’t realize that this was true until recently. Duhhhh. I’ve been dibbling and dabbling in internet marketing for 3 years now and I am just now realizing that. So, for those of you that aren’t aware of this important fact – let me fill you in.
The first type of backlinking is linking specifically for human readers who will visit your website and hopefully click on your website or blog via anchor text or a resource box. With this type of backlink you specifically target readers and try and push their “hot buttons” so that they will feel compelled to click on your site and take some sort of action, like purchasing an affiliate product or simply making you revenue through contextual advertising. In contrast, there is another type of backlinking that is meant to impress the search engines and get them to give you higher search engine rankings. Now, this isn’t to say that one type of backlink is better than the other or that you should create crappy content specifically to impress the search engines. It is just that each type of backlink has a specific purpose and you must use both of them if you want to succeed.
In the past, I only used backlinking with articles and then wondered why I got some traffic through article directories (like Ezines) but not through the SERPS. Keep in mind that I’m referring to my blogger blogs that were not SEOd by anyone but me here. As for my other sites, they were able to get higher search engine placement because my previous designer knew how to optimize them and did some linking too.
Well, when analyzing both types of sites, I realized that I had to use BOTH types of backlinking if I wanted my niche sites to really make me money. In essence, I had to mix it up so that I could help propel my niche sites higher and higher and higher in the search engines. That is why I have been backlinking like crazy. What I mean is that I have been writing blurbs and posting them on other sites, answering questions on Yahoo answers and also doing a bit of forum marketing. It is a bit too early to see if my strategy is working but from all that I have read and learned, I truly believe that this is the strategy that will work. Not only to help me get higher rankings but also a higher PR too and that has to be a good thing! I’ll keep you posted!
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Twitter: colbee59
on September 2nd, 2010 7:45 am
Agreed, while both types of backlinks are necessary for different reasons, it is more involved than many marketers realize. We need to be constantly doing the hard yards to create links from forums, article sites etc. but we also need to be tracking all these links to find out what is working and what is merely taking time and effort for little or no results. I have found with my sites that some will actually gain targeted traffic and sales from articles where some of my other niche sites will gain more benefit from forums and Web 2.0 marketing methods. Internet marketing is a constant learning curve, when you get stuck in a rut of simply following the same route in a robotic fashion, your results will suffer. Learn what works for your particular niche and follow the bouncing ball for a gradual increase in genuinely interested prospects.
colinbrennan recently posted..Characteristics of a Successful Advertisement
I’ve been reading this ebook called Inbound Marketing by Brian Halligan and Dharmesh Shah and I must say, it’s a pretty good book that I’d recommend to everyone.
Twitter: colbee59
on September 5th, 2010 5:34 am
Hello workaholic,
Any chance of a link for that ebook?
Thanks,
Colin.
colinbrennan recently posted..Characteristics of a Successful Advertisement