There seems to be a bit of a hot debate between Hubbers and Lensmasters about which one is the better platform. Hubbers tend to think that Hubs far outrank Lens by Lensmasters and so forth. Well, I believe that each one has their place and both can be used for increasing traffic and creating some very strong back links. A couple of months ago, I did an informal test on both platforms and I created a bunch of lenses and hubs in order to see which one worked the best for my purposes. I also did a bit of back linking to each one and pinged them too. In essence, I half followed the advice of Pot Pie Girl in One Week Marketing (not because it wasn’t good but because I was lazy). Anyway, here are the results of my findings:

Lens:
48 lenses created, average score 3, views 81, money made $.64

Hubs:

71 Hubs created, average score 64, views 2408 money made $6.11

Now when evaluating my findings, keep in mind that I typically targeted the same keywords for both platforms but not always. In fact, once I saw that more pages were getting indexed and more views on HubPages, I sort of lost interest in Squidoo. So, for me, HubPages seems to be the clear winner in my somewhat skewed experiment. Not only did I earn more money from HubPages but I also received more views for my efforts too. I think this is because the pages got ranked faster and without much effort. I also felt a sense of friendliness and willingness to help one another at HubPages. Lastly, I really loved the way it was set up and the ease of putting together Hubs.

So, in the future, I will continue to use both platforms for my back linking strategy but I am going to concentrate more heavily on HubPages for their monetization potential. I also plan to utilize the recommendations of Pot Pie Girl in One Week Marketing to see if I can increase the visibility of my Hubs and my income. However, I also need to increase my HubScore to 75 so that my linked sites can also enjoy the value of the links. Right now, my links are no follow and will remain this way until I get my HubScore to 75 or over so, I’ve got a bit of work to do. But, the way that I look at it, any platform that helps get you traffic and make a little coffee or bumble gum money is a good thing.

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