As you guys know by now, I am a bit of a website flipper. I absolutely love buying and then flipping established sites, especially established businesses. I periodically do this when my inventory of sites/businesses gets too low or when I simply need to make some extra cash or passive income (depending on the site or business). Either way, there are pros and cons of buying an established business. In this post, we’ll discuss the pros and cons of doing this.
The Cons
Along with the business, you are also buying the problems it has or the issues it may created both in the present and past. For instance, if the business was embroiled in a problem with employees, you may have some difficulties winning them over or getting them to trust you. There may be suppliers who are unsatisfied with the business terms or payments that you may have to scratch off every supplier and find new ones.
From the point of view of customer relations, it would be great if you could talk to previous and current customers. If not, you should see if there is information on the internet about the business that you may not otherwise gain access to from the seller.
You have to think of buying a business as buying an old house. Everything may look great at first and second glance but once you start working and living in the building, the cracks and leaks will start to show. You need to be prepared to deal with these problems as they are sure to happen.
The Pros
If you’re purchasing a franchise, you are basically starting with a clean slate. However, you are buying the components of a business and all you need to do is implement it. Either way, this eliminates the need for a period of trial and error or introducing the business and marketing it from nothing at all.
If it is not a franchise, there are still other advantages to buying an established business and this would be a loyal clientele, staffing, SOPs in place, even a business site. In short, you are able to skip a lot of start-up steps in business which is part of what you are paying for. It does help that you get something with a personality and positive profile in the community but there are also benefits to revamping a business that has gone under but still shows a lot of promise.
As you can see, there are pros and cons of buying an established business. Just make sure that you know what they are before you make your purchase. This way you will make the best choice for you!
