Have you ever put in a ton of time into a campaign and then realize that it simply isn’t paying off? Perhaps you made a few sales or simply saw an increase in traffic to your site or landing page but if you added up all the hours you spent promoting with the money made, you’d realize that you’re in the red big time. Although you may be tempted to keep on working on the campaign so that you can turn your loser into a winner, it may be time to simply walk away and cut your loses. But, how do you know whether to keep going or to try something different? Here are a few pointers that work for me.
Look at the Product
First and foremost, if you’re getting great traffic to the pages you’re using to promote the affiliate campaign, but not enough conversions, take a look at the product. What about it is not making customers want to click that ‘buy’ button? Is it a valuable product that offers information not readily available on the internet? Is the copywriting for the promotions concise and compelling?
If you’ve done everything you can to set this product up to be purchased but you’re not getting any sales, you may want to go ahead and dump it. Alternatively, are you making good commissions from the product? If you’re working your butt off to sell a product but you’re not receiving enough of a commission, you might want to rethink your strategy.
There are numerous products out there with huge commission rates that you can get, and sticking with one that isn’t paying well isn’t going to help you at all. Take the time to search for a new product that is going to sell well, and that you’re going to make good commissions from.
Evaluate the Product’s Saturation
Next, you want to evaluate the product’s saturation. Let’s say that you own a pay as you go fax site that advertises online fax services. However, you’re finding that you are not getting as many affiliate conversions as you would like. In this instance, you may have to switch affiliate products that you are advertising. By dumping a product or simply switching it to a better converter, you may find that you are able to increase your commissions. For instance, there are some products that simply convert better than others. Rather than sticking with the non converting – non popular product that doesn’t seem to be selling, why not begin promoting the more popular product so you can get a slice of the pie as well?
When you take the time to weed out campaigns that aren’t doing very well, you will have the time and energy to focus on products that are hot sellers and that make you great commissions. Affiliate marketing is all about adapting to change and tracking your progress. Know when to dump an affiliate campaign to avoid using energy on something that isn’t going to work.




