Just about every single day you hear Internet Marketers commenting on the importance of choosing the best niche and how you’ll fail if you don’t pick the right one. Some of them advocate picking a niche based on one’s passion, whereas others advocate picking a niche based on the ability to make a profit. My belief is that you should do a little of both. Here’s why.
To me, it makes absolutely no sense to spend all your time writing content for a niche that you hate and it also makes no sense to write content for a site that won’t make you any money. Either way, you simply won’t get it done and will simply procrastinate because you’ll end up losing interest.
As for me, I’ve learned to only choose to make or purchase sites in niches that I have an interest in. When I make a niche site, I choose niches that interest me and are “hot.” I do this by visiting my local newspaper stand, eBay pulse, Amazon, Yahoo answers, or google.com/trends and then using Niche Inspector and Wordtracker. If you want to use a free tool, use http://freekeywords.wordtracker.com.
Next, I input my prospective niches and find about 100 keywords and put them into an Excel spreadsheet. Then, I perform a detailed comparison where I look for keywords with 300,000+ or fewer competing sites and ones that get searched at least 500 times a month. Next, I go to Google and make sure there are at least 7–10 advertisers (as displayed in Google). Then, I head over to namecheap.com and make sure that the primary keyword is available as a domain name. For instance, if I was building a site on dog training for smarties, I would choose www.dogtrainingforsmarties.com.
Last but not least, I make sure that my prospective niche can be monetized in several ways. For instance, I look for complimentary affiliate products, eBooks, or books by visiting Commission Junction, Amazon, Clickbank, PayDotcom, etc. Then, once the niche meets my specifications, I go for it. I then build five pages of solid content, submit five articles to the article directories, and, if it looks like a winner, I go all out by creating more articles, social bookmarking it, etc.
In all, picking a profitable niche isn’t brain science, folks. Just choose a niche that interests you and is profitable and get her done. You can’t make money if you don’t get started. Just like anything, you’ll have some winners and you’ll have some losers. The key to success is to get and stay in the game and keep chugging along with a process that works.
Now get on out there and build those profitable niche sites.




