
Take it from me – in the past few eight years, I have been through my share of web designers. Some have been good (an absolute dream) and some have been really bad (a real nightmare). Arrghhh. Arrghhh. Arghhh. Whew, just thinking about the bad ones gives me the sweats.
Although I would love to learn web design and build my own sites, I honestly don’t have the time. Instead, I choose to concentrate on what I do best – write and let my designers do what they do best – design. And, this works well.I have to be honest though. There are times when I do create my own sites. Typically I do this to evaluate a niche to make sure it is profitable before I go all out and create a powerhouse site. When I create my own site, I use www.blogger.com or www.weebly.com because these platforms require absolutely no knowledge of HTML at all. None. Zip. Nada. You simply click and point and you can have a great looking site.However, there are often times when you need something more advanced and need to hire a professional web designer.Here are some tips to help you make the process easier:
1. Know your budget before you start looking for a designer. Visit tons of websites and evaluate their features. See what type of capabilities you would like to have and know how much money you have available for this project. For instance, do you need an integrated shopping cart or will a 3rd party processor work just as well? Either way, researching beforehand will help you keep your costs down.
2. Get quotes (and lots of them) from various designers. This will give you a sense of the price range for your project. For a smaller project, look for a fixed price and for a more complicated one, you will probably be given an estimate. Either way, try and hone down the price before you begin working with a designer so that you aren’t in for any surprises.
3. Evaluate prospect’s portfolios which will enable you to evaluate their web designing expertise. Ask yourself these questions: Are the sites aesthetically pleasing? Do you like their layout and style? Once you’re done, compare the portfolio samples with other samples in their portfolio. For instance, does it appear that the prospective designer uses a cookie-cutter approach or does each sites seem original?
4. Interview prospects carefully. This can be done by phone or in person. During the interview you should ask them about the types of clients they’ve worked for in the past, technical knowledge and customer service skills.
5. Trust your instinct. If you don’t have a good feeling about working with a potential designer or team, then don’t work with them. You must be able to trust your designer and can’t believe that they are ripping you off. Your designer should have your best interest in mind. They should work quickly and efficiently and not pad their time for a higher fee.
6. Get everything in writing. Use a standard contract and be very clear about your project expectations, delivery and payment terms, project milestones requirements, etc. For instance, when will the site be delivered? Will you own all the rights to the design once you’re done? Will your designer use a template or stock photos? Will it be search engine optimized? Will you be required to host the designed site on the designer’s host? Will they charge you regular price for any updates? How many changes will be required?
7. Negotiate any discrepancies. Always negotiate any discrepancies in the contract BEFORE you sign on the dotted line. This will help you avoid any unpleasant misunderstandings before you get started.
That’s it. If you follow these tips, you will find the perfect designer. One that meets your needs and that you can trust. And when you do, you’ll end up with a great site and a long term writer/designer partnership that could benefit you both for the long haul.