Using Facebook for Marketing

If you are thinking about using your Facebook account to promote your business, don’t use your personal page. There are other Facebook services you can use like the Facebook Page and the Facebook Fans. You could also start a new account under the business/store name and this makes it more official and distinct from your private network.

The new Facebook Fans was launched just a few days ago, November 4 and it is designed specifically for small to medium-sized businesses. The purpose of the page which is being run by Quality Traffic Source is to encourage fans to subscribe to a Facebook Page.

What is a fan?

Some people hate being called a fan because it denotes some form of idolatry. Whether it is a religion belief or ethical concern, you can opt not to use the term “fans” since “subscribers” is available.

On the other hand, many don’t care if they are called a fan of something or somebody. For them it just means admiration or support. You have to determine who your target market is so you can adjust your Facebook Page accordingly.

Facebook Fans Service

This is a new marketing strategy that Facebook is offering to retain its millions of followers. If they can capture even a third of their account holders and make them create a separate page for their business or hobby, it would be one big happy family, to put it nicely.

The features being offered are to help in the generation of leads, widen exposure, post sales and special promotions, and even supply the elements for a successful email marketing campaign.

However, even with the availability of these user-friendly features, only the top Facebook pages will come out on top. You need to know how to use them effectively. It’s not just a matter of putting something together in 30 minutes. Think of it as business tools and spend time doing the research and properly designing your strategy. In short, marketing using Facebook is like software that needs your personal touch to make the output special and be a stand-out among the millions of expected Facebook Pages being launched daily.

Expect humps

Just like any traditional business venture, there will be obstacles you have to face and fix. Facebook is not some kind of magical formula. Expect the highs and lows in your marketing but stick with your strategy if you believe in it or make adjustments where necessary. It’s important to get feedback and use it constructively instead of letting it get you down. The rule of thumb when using Facebook is to engage the fans so they’ll want to keep returning and supporting your business. For instance, let’s say that you own a site promoting Christmas e-cards. Well, you can’t simply bombard your readers with requests to visit your ecard site. Instead, you have to interact with them on a regular basis and then casually mention your site but doing it in a way that they feel enticed to visit and send an e-card. By doing this, you won’t alienate your readers but will inspire them to visit your site.

In conclusion, Facebook is a wonderful way to market your new or existing business however you have to treat it and your friends with a certain degree of respect. By interacting with them and cleverly using it as a marketing tool, you can easily reap the benefits of Facebook marketing.

 

 

 

 

Is your blog hardly getting any attention? Don’t give up just yet. It can still be an income generating blog with special marketing tricks. Your main focus aside from keeping the blog active with new content regularly is to find advertisers.

The content is important because you can use your blog content to promote a business: product or service. Here’s how you do it:

Get good content on your blog and keep it going for a period of a month. You need to show that the blog is active and entertaining or informational. Once you have this habit of posting on your blog, it’s time to start finding advertisers. Before you can market, you need to establish your ad space price or your price for advertising a business using your blogs.

Then start going around your neighborhood, ask your friends or family if they have anything they would like to sell. It does not even have to be a product or service; it could be an event. Offer to advertise it for a small fee. This is when they will check out your blog.

Once you get them onboard use keywords on your blog to draw traffic to your advertisers’ websites or more information about their event. The keywords should have links and should be relevant. You should also find the right keywords. This can be accomplished by logging into Google’s free keyword tool and choosing keywords with low competition but high traffic. For instance, let’s say that your site is about curt hitches, well you could either target the keyword curt hitches or you could target curt trailer hitch, curt manufacturing or something else related to hitches. The key is to choose relevant keywords that specifically target your targeted audience.

At this point, it’s time to start writing with a purpose – and that is to help a business who is helping you. Write from the heart and be sincere and warm. Make sure that your content is well written and informative and actually helps your reader solve a specific problem. For instance, let’s say that you have a site about multiplayer games online. Well, you could create a really great post on how to win at a specific popular online game like online Poker. You could include tips, tricks and general advice for racking up points or winning. By making the information unique, your readers will be more likely to visit your blog on a regular basis and recommend it to their friends as well.

You should also keep your blog content updated to boost your traffic even more. With the keywords, it’s highly likely that your content would appear in search engines. It may start from way back but that’s to be expected. Sustained and diligent work will get your blog closer to the first 2 pages in search results.

By doing the above, you can drive traffic to your low traffic blog. In no time at all, you’ll have all the traffic you need for your blog to be an even great success.

 

If you’re an online business owner or manager, you have probably heard a bit about article marketing and directories.  However, many people aren’t aware of the different benefits that come with directories.  It is quite possible to make your article viral with directories, and this article will outline how to do that as well as the benefits of article marketing.

When you are thinking of submitting your articles to directories, you should know that there are millions of people who read articles in directories every month.  For this reason, it is very important for the article to meet specific guidelines and standards.  The first and most important requirement for a great article to become viral is originality.  The article should also be quality and keyword-rich while meeting the directories specific qualities.  Search engine optimization is very important for your article marketing campaign to be effective however keyword stuffing is an absolute no-no.  In fact, the proper keyword density is around 3 to 5%, or around five to six times within a 550-word article.  Adding more keywords than this will simply be considered ‘spam’ by the search engines and you can likely be penalized as far as your search engine ranking. For instance, let’s say that you are promoting your colon cleanser site and you have written several SEO articles to submit to Ezinearticles. Just make sure that the article is unique, well written and properly optimized. In addition, you should also go for a longer article of about 700 words as these tend to get approved more frequently.

Another thing you want to consider is how the article prepares the readers to visit your page and purchase a product or service.  This is very important, as the reader should be left wanting more and ready to purchase.  For instance, let’s say that you own an site promoting the very popular Halo electronic cigarettes. Well, a good article would be one that discusses the pros and cons of electronic cigarettes and makes recommendations about brands. What you don’t want is an overly promotion article that turns off your reader. Creating such an article isn’t hard but it takes practice. Just remember to write an informative article that teaches the reader something and leads them to a desired action by cleverly listing the products benefits.

Next, there are several directories that you can use in order to drive traffic to your site and make your article viral.  One of them, and perhaps the most popular, is www.ezinearticles.com.  When you submit your article to Ezine Articles, you will be considered for publishing, and then when you do get published, you will have a byline that accompanies your article.  This byline can include a link to your website, allowing readers to click right through to your website.  The trick is to sell them subtly, without presenting sales articles or hype to the readers.

Another directory is www.associatedcontent.com.  This one works much like Ezine Articles, but with Associated Content, you earn money either upfront for your article, or through the page views on your article.  Of course, it’s not enough money to make a living, so don’t count on that, but it can be a valuable directory providing that you have great SEO within your articles.  There are many other things you can do to make your articles viral with directories, but these are the most important and common tricks.  Utilize them to be successful today!

 


As you guys know by now, I am a bit of a website flipper. I absolutely love buying and then flipping established sites, especially established businesses. I periodically do this when my inventory of sites/businesses gets too low or when I simply need to make some extra cash or passive income (depending on the site or business). Either way, there are pros and cons of buying an established business. In this post, we’ll discuss the pros and cons of doing this.

The Cons

Along with the business, you are also buying the problems it has or the issues it may created both in the present and past. For instance, if the business was embroiled in a problem with employees, you may have some difficulties winning them over or getting them to trust you. There may be suppliers who are unsatisfied with the business terms or payments that you may have to scratch off every supplier and find new ones.

From the point of view of customer relations, it would be great if you could talk to previous and current customers. If not, you should see if there is information on the internet about the business that you may not otherwise gain access to from the seller.

You have to think of buying a business as buying an old house. Everything may look great at first and second glance but once you start working and living in the building, the cracks and leaks will start to show. You need to be prepared to deal with these problems as they are sure to happen.

The Pros

If you’re purchasing a franchise, you are basically starting with a clean slate. However, you are buying the components of a business and all you need to do is implement it.  Either way, this eliminates the need for a period of trial and error or introducing the business and marketing it from nothing at all.

If it is not a franchise, there are still other advantages to buying an established business and this would be a loyal clientele, staffing, SOPs in place, even a business site. In short, you are able to skip a lot of start-up steps in business which is part of what you are paying for. It does help that you get something with a personality and positive profile in the community but there are also benefits to revamping a business that has gone under but still shows a lot of promise.

As you can see, there are pros and cons of buying an established business. Just make sure that you know what they are before you make your purchase. This way you will make the best choice for you!

 

 

 

 

Ten dollars may not seem like a fortune when it’s broken down into a daily wage but based on 30 days, that would be $300 a month extra which no longer becomes peanuts in anyone’s world. The cool thing is that you can earn this money on the internet and a little work. Plus, the beautiful thing is that you can work once and receive the passive income over a period of time.

With passive income, you simply put in a bit of work in the beginning and then the initial work that you put in, continues to flow for quite some time. For instance, individuals who have written an eBook make passive income when their books sell. Individuals that place ads on their websites and the readers click make money too. Can’t you see the possibilities? Anyway, in this post, we’ll teach you how to get to $10 per day in passive income.

The most important step is to find a niche and decide how you will generate that passive income stream. This chosen niche should be one that actually has desperate buyers or individuals who are suffering from some sort of problem and need help now. For instance, let’s say that you want to focus on the relationship niche. Well the how to get a girl to like you or the come back to me ex niche would be a good one to start. The dating niche might be a bit harder and might not yield as many results. By focusing on those individuals with a really big problem, you can easily get a piece of the pie.

Second, decide what you will sell to generate your monetary goal. Many website owners either focus on a specific product or services. Depending on your niche, you will have to decide. Just keep in mind that whatever you choose should be easy to profit from and not over saturated.

Third, know your options. If you decide you don’t want to focus on creating your own product, you can still generate a passive income by sellling someone else’s product on your site. You will then be paid an affiliate commission for the sale of that product. If you go this route, make sure you choose a product from a reputable person – one that will actually pay you.You may find that it takes a while to find a product that’s not on the radar yet but shows a lot of promise.

Fourth, diversify your passive income methods.  For instance, let’s say that you are a Las Vegas locksmith and you own a locksmith site  Your primary goal is to sell your locksmith services and increase your passive income streams. Well, on your site, you could advertise your services and then sell eBooks on safety and/or locks for passive income. You could also place a few relevant articles with just the right SEO and links back to your site on Web 2.0 properties that also generate passive income. For instance, Hubpages or Squidoo are perfect for this. Either way, in no time, you’ll earn  more than $300 a month or $10 a day.

In conclusion, getting to $10 per day in passive income isn’t hard but it does take a bit of effort. By following the above tips, you will soon have $10, $100 and even $1000 days in passive income. Good luck!