Using Facebook for Marketing
Posted by KristiDec 5
If you are thinking about using your Facebook account to promote your business, don’t use your personal page. There are other Facebook services you can use like the Facebook Page and the Facebook Fans. You could also start a new account under the business/store name and this makes it more official and distinct from your private network.
The new Facebook Fans was launched just a few days ago, November 4 and it is designed specifically for small to medium-sized businesses. The purpose of the page which is being run by Quality Traffic Source is to encourage fans to subscribe to a Facebook Page.
What is a fan?
Some people hate being called a fan because it denotes some form of idolatry. Whether it is a religion belief or ethical concern, you can opt not to use the term “fans” since “subscribers” is available.
On the other hand, many don’t care if they are called a fan of something or somebody. For them it just means admiration or support. You have to determine who your target market is so you can adjust your Facebook Page accordingly.
Facebook Fans Service
This is a new marketing strategy that Facebook is offering to retain its millions of followers. If they can capture even a third of their account holders and make them create a separate page for their business or hobby, it would be one big happy family, to put it nicely.
The features being offered are to help in the generation of leads, widen exposure, post sales and special promotions, and even supply the elements for a successful email marketing campaign.
However, even with the availability of these user-friendly features, only the top Facebook pages will come out on top. You need to know how to use them effectively. It’s not just a matter of putting something together in 30 minutes. Think of it as business tools and spend time doing the research and properly designing your strategy. In short, marketing using Facebook is like software that needs your personal touch to make the output special and be a stand-out among the millions of expected Facebook Pages being launched daily.
Expect humps
Just like any traditional business venture, there will be obstacles you have to face and fix. Facebook is not some kind of magical formula. Expect the highs and lows in your marketing but stick with your strategy if you believe in it or make adjustments where necessary. It’s important to get feedback and use it constructively instead of letting it get you down. The rule of thumb when using Facebook is to engage the fans so they’ll want to keep returning and supporting your business. For instance, let’s say that you own a site promoting Christmas e-cards. Well, you can’t simply bombard your readers with requests to visit your ecard site. Instead, you have to interact with them on a regular basis and then casually mention your site but doing it in a way that they feel enticed to visit and send an e-card. By doing this, you won’t alienate your readers but will inspire them to visit your site.
In conclusion, Facebook is a wonderful way to market your new or existing business however you have to treat it and your friends with a certain degree of respect. By interacting with them and cleverly using it as a marketing tool, you can easily reap the benefits of Facebook marketing.