ICO white paper
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ICO White Paper
Plan of the project
It is critical to nail down your project outline. It should clearly identify the problem that you want to tackle. The key to creating a distinctive and catchy project plan is to make it unique and catchy. It must stand out from the throng and entice investors to continue reading.
The answer
This is the section in which you must make your project stand out. The answer should include a clear technical description of your project, as well as a complete breakdown of how it solves the challenge you just mentioned.
Obviously, most businesses will simply have an outline or prototype of the idea in mind. You should include as many visual prototype data or mockups as you have to help investors visualise your concept in this situation.
A budget breakdown will help reassure investors about how you intend to spend the money. This will assist them in evaluating your project plan as a whole, as well as persuade them that your ICO is not a hoax.
A development roadmap is another something that should be included in this area. This will give investors a sense of where you see the project going and will reassure them that you understand the market you are about to join with a solid development strategy.
A full explanation of token release and market considerations
You must provide a breakdown of your ICO token issue in this section. This should include information about your crypto tokens, such as their worth, the number of tokens you intend to utilise, and the crypto token platform on which you intend to issue them.
Another key element to include is how you intend to allow investors to redeem their tokens, as well as instructions on what happens if your ICO fails to meet the financing targets it sets (investor refund process).
Finally, this part should include all important security information that will assist investors in determining whether or not your ICO is safe. If you have decided to use a specialised security firm to launch your ICO, you can include information about their company as well.
A general overview of the entire team
Incorporating the profiles of all team members significantly boosts investor confidence and interest. In today’s market, the endorsement of key individuals inside the blockchain community can virtually guarantee the success of an ICO.
- Produce high-quality material. Remember that you are enter into a highly competitive industry and must persuade investors of the viability of your business. Create high-quality images and text.
- Explain the business challenge you’re tackling from the perspective of your blockchain product’s potential users. If you are addressing an opportunity rather than a problem, explain what benefits you will provide to the users. At the same time, demonstrate how your proposal will benefit investors.
- Explain in layman’s terms how you intend to fix the problem or take advantage of the opportunity.
- In your whitepaper, show your product roadmap. Inform your investors about the date your product/platform will be available to users. Also, describe when upgraded versions of the platform will be released, if applicable.
- Demonstrate your understanding of the technical description by expressing it in layman’s terms.
- Describe the dangers you anticipate from employing relatively new technology and how you intend to address them.
- Specify the function of your crypto token. If you are conducting an ICO, you should have sufficient criteria to classify your token as a “utility token.” If you promise investors significant returns, you are selling a “security token.” You may not even be able to raise funds through an ICO. As I discussed in “Utility tokens vs. security tokens comparison guide,” you should examine the securities legislation in your jurisdiction.
- Show that you are in compliance with all applicable laws. Investors are increasingly interested in investing in cryptocurrency initiatives that are compliant with the law.
- Demonstrate transparency in your product development. Declare that you have not yet begun development. Also, describe how you plan to keep investors up to date on the status of your product development, such as through social media platforms. If you are already working on your blockchain project, include a link to the code repository in your ICO white paper. For example, you may direct investors to your project’s GitHub repository. Have you already created a working prototype? That’s fantastic! Encourage readers to give it a shot.
- Be open and honest about your fundraising goal. Explain why and how much money you require. Specify what you will do if you are unable to raise the necessary funds, such as how you would refund the money to investors.
This means that an ICO white paper template from more than four or five years ago is just not up to the grade that today’s investors expect. So, if you were planning to just download the 2009 Bitcoin white paper and use it as a template for your own cryptocurrency white paper, forget it.
ETHEREUM White Paper
While this paper is still an example of the best white paper to date, keep in mind that it has now become a much-copied format and will no longer entice investors in the same manner that it did when it was first published.
Take note of how well-presented this white paper is as you read it. It offers a clear table of contents with quick connections to each of the relevant parts. The whitepaper contains all of the material I mentioned above, which is organised into sections.
The beginning is enthralling, with dramatic use of words as a devious marketing tactic. It clearly explains the project’s objectives and contains information about possible user markets. While listing potential applications, it cleverly adds “as well as many others that we have not yet envisioned.”
Despite the volume of material presented in this white paper, it reads well. This is aided by the inclusion of pictures, lists, and code to demonstrate how Ethereum works and why it is such a wonderful solution.
Resources:
https://beingbloger.com/ico-white-paper/#:~:text=An%20ICO%20whitepaper%20is%20a%20document%20that%20explains,pique%20investors%E2%80%99%20interest%20in%20order%20to%20raise%20funds.
https://beingbloger.com/ico-white-paper/
https://aceso.network/what-is-an-ico-whitepaper/
ICO white paper
ICO investors want to know what they are investing in, and an ICO white paper should provide them with insight. A white paper with little content and no real mention of the purpose of the token, or that promises the moon, but fails to outline a real plan of how the rocket will be built with specific detail, can convey a message to a potential investor that the ICO has not been adequately thought out. However, even if it is well thought out, legible and detailed, it also provides the investor with an idea of how organized, realistic and achievable the ICO’s founders’ goals are.
The Ultimate Guide ICO White Paper
White papers are often one of the first things that investors look for when they visit a new ICO website (after perhaps the summary and video). They depend on it as the definitive reference source of information on what the ICO venture is hoping to provide. Before delving further, we need to realize that the requirements and expectations of an ICO white paper will differ based on the industry that it is being applied to. This will also dictate the expectations of what should be dealt with in the white paper, as well as how it should be structured. For instance, what is expected of a white paper dealing with a stablecoin, will be vastly different from that of an ICO dealing with AI deployment. However, there are some basic prerequisites that apply in all fields. In general, a white paper should be detailed, well written and edited. It should also be structured in a logical, easy-to-follow style. While authors can use graphs, tables and images to illustrate the concepts being described, it is not essential. The white paper should also have an appropriate length to fully describe the topic, which means that the author should not try too hard to be concise at the expense of leaving out critical information.
Why to Write a White Paper?
Statistics show that the white paper is the most frequently used decision-making document . Specifically, it has been in particularly widespread use over the course of the last year. This shows that potential customers react to useful information, not advertising.
In addition, the white paper contains information about specific solutions that cannot be found anywhere else. This is a unique presentation of your company and the technical specifics of your project.
White Paper Benefits
Written correctly, a white paper can function as an effective guide for fixing ideas in the reader’s mind. It is a powerful, solution-focused tool that works to give an academic presentation of an idea, subtly assuming that your business has experience in your specific field. Here are some advantages of this document:
Conclusion
As you can see, content is not the only factor of a white paper’s success, you really need to elaborate on the design of your pages, adding elements that grab people’s attention and reflecting your brand in the way that you want present it to potential contributors. Only when you accomplish this will you stand out from the competition as something remarkable. But always remember: even a perfect white paper won’t help a bad project.
Agente will help you with the design of your crypto & NFT website and white paper design creation. Check our recent ICO website and whitepaper design project. Press the ‘let’s talk’ button in the top right corner to share ideas and brainstorm the design that fits you best.
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Andrew Terehin
Partner / Managing Director
Andrew is the Founder of Agente. The decade of experience in the UX design field, web development, and business development help him to find efficient solutions for clients and share this knowledge with the audience.
Andrew Terehin
Partner / Managing Director
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Resources:
https://bitcoinchaser.com/ico-hub/ico-white-paper-explained
https://applicature.com/blog/token-offerings/write-good-white-paper-ico
https://agentestudio.com/blog/10-best-ico-white-paper-examples-structure-and-design
ICO white paper
Say you want to create a white paper to introduce new technology or explain tech-based solutions to problems. A white paper design with a sleek, modern and minimalistic design will likely appeal to techie people. Minimalistic designs are also one of this year’s biggest graphic design trends .
Top-Rated Crypto Token Sales — List of New Crypto Coins: ICOs, STOs, IEOs and IDOs
You can easily find, select and track top-rated blockchain companies and crypto startups with our up-to-date database, expert ratings, reviews and business analytics. We create this unique opportunity to help you make informed investment decisions. Learn more ↓
Nowadays, it is obvious that crypto traders do not always have time or knowledge to learn all the important aspects of investing in crypto projects, even if they are very easy to understand and apply. In a market as volatile as the crypto market, psychological aspects behind ICOs, STOs, IDOs or IEOs can play a greater role than anything.
CryptoTotem is an independent crypto project database for investors and crypto enthusiasts. We eliminate bad investment decisions with our useful services that are constantly updated: we present fresh ongoing, pre-sales or upcoming crowd sales, and compares various project ratings of the best agencies. It helps our investors save considerable time in searching for profitable investments. Our mission is to provide all possible reliable and up-to-date information about each project in the crypto industry.
Frequently Asked Questions
A general overview of the entire team
Incorporating the profiles of all team members significantly boosts investor confidence and interest. In today’s market, the endorsement of key individuals inside the blockchain community can virtually guarantee the success of an ICO.
- Produce high-quality material. Remember that you are enter into a highly competitive industry and must persuade investors of the viability of your business. Create high-quality images and text.
- Explain the business challenge you’re tackling from the perspective of your blockchain product’s potential users. If you are addressing an opportunity rather than a problem, explain what benefits you will provide to the users. At the same time, demonstrate how your proposal will benefit investors.
- Explain in layman’s terms how you intend to fix the problem or take advantage of the opportunity.
- In your whitepaper, show your product roadmap. Inform your investors about the date your product/platform will be available to users. Also, describe when upgraded versions of the platform will be released, if applicable.
- Demonstrate your understanding of the technical description by expressing it in layman’s terms.
- Describe the dangers you anticipate from employing relatively new technology and how you intend to address them.
- Specify the function of your crypto token. If you are conducting an ICO, you should have sufficient criteria to classify your token as a “utility token.” If you promise investors significant returns, you are selling a “security token.” You may not even be able to raise funds through an ICO. As I discussed in “Utility tokens vs. security tokens comparison guide,” you should examine the securities legislation in your jurisdiction.
- Show that you are in compliance with all applicable laws. Investors are increasingly interested in investing in cryptocurrency initiatives that are compliant with the law.
- Demonstrate transparency in your product development. Declare that you have not yet begun development. Also, describe how you plan to keep investors up to date on the status of your product development, such as through social media platforms. If you are already working on your blockchain project, include a link to the code repository in your ICO white paper. For example, you may direct investors to your project’s GitHub repository. Have you already created a working prototype? That’s fantastic! Encourage readers to give it a shot.
- Be open and honest about your fundraising goal. Explain why and how much money you require. Specify what you will do if you are unable to raise the necessary funds, such as how you would refund the money to investors.
This means that an ICO white paper template from more than four or five years ago is just not up to the grade that today’s investors expect. So, if you were planning to just download the 2009 Bitcoin white paper and use it as a template for your own cryptocurrency white paper, forget it.
More white paper template design tips
14. Use a visual motif that reflects your white paper topic
To pick a motif for your white paper design, think of some themes reflected in your white paper. Is your white paper about social media engagement? Then a motif of birds (“tweeting”) or speech bubbles could work.
15. Break up chunks of text with visuals when writing a white paper
When you’re laying out your white paper pages, put your storytelling cap on. Think: what kind of flow do I want my report to have? Where can I use visuals to emphasize certain points? Where can I illustrate an idea?
Visual headers are also a great way to break up expanses of text while still having the visuals serve a purpose (yay for purposeful design!). You can create your own illustrations using icons–they can make for some fun and quirky headers, like in workplace tech white paper examples.
16. Open your white paper with a boldly colored glossary
Like any design project, it’s important to start off on the right foot. You can do this by creating a glossary for your white paper. Think of it as a map that outlines exactly what your white paper will cover.
In bright white paper examples like the one below, you can see how the designers used a bold color to bring attention to the glossary. This ensures that it will be seen by a reader, and actually used to navigate the content.
17. Include tables and boxes to emphasize key points and takeaways
18. Vary the color, fonts, and styles of your headers
19. Dedicate pages to particularly important points
20. Allow for plenty of white space on your pages
Unlike one-page reports where you have to fit a lot of information into a small space, white papers allow for more freedom to spread the information out. That will allow you to create page designs with plenty of white space.
Use these white paper examples to create a design that reflects your brand
Use these examples of white papers as springboards for your own unique and brand-appropriate designs. Knowing how to write a white paper that considers your audience every step of the way will help you develop the perfect response to their questions and make your designs accessible .
What is a white paper?
White papers are also research-based and widely considered to be a valuable resource. In fact, Equinet reports that a whopping 75% of B2B would share information about themselves and their company in exchange for a white paper.
Why should you create a white paper?
White papers can be extremely valuable documents to educate your stakeholders, clients, and top-of-funnel traffic—when the white papers are actually interesting. According to the Demand Gen 2018 Survey Report , 71% of B2B buyers used white papers in the last 12 months to research purchasing decisions.
How long is a white paper?
Typically, white papers are around 3 to 20 pages long. But some whitepapers can be longer. A white paper should be long enough to cover the concept or problem at hand. Since this usually includes case studies or new research, plus explanations and analyses, a good rule of thumb is writing white papers to provide enough evidence to back up your claims.
How to write a white paper that people will actually read?
If it doesn’t have an appealing design, your white paper probably isn’t going to work as well as you want it to. As with any type of content—from writing blog posts to making presentations to crafting ebooks —a lot of your white paper’s success comes down to the design.
How to format a white paper with design in mind:
- Make sure your cover page immediately informs readers what your white paper is about.
- Summarize key takeaways at the start after writing your white papers.
- Don’t forget to think about your readers’ experience. Use clear page numbers to make it easier to scan your white paper.
- Visualize your data to make your white paper more engaging.
- Use consistent brand colors and fonts throughout your white paper format. This will make your design look more polished and professional.
- Use high-quality photos with a consistent style.
- Keep your target users in mind throughout the design process. If you’re using images of other people make sure they resemble your target users.
- Emphasize section headers in your whitepaper with icons.
- Break up walls of text with visuals like infographics and charts.
- Use a glossary to outline the specific topics you aim to address.
- Incorporate calls to action throughout your white paper design.
- Format your white paper to allow for plenty of white space. This will prevent your whitepaper design from looking cluttered.
- Switch up your page layouts to keep readers interested.
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Sara McGuire is the former Content Marketing Manager at Venngage. She believes that growth by content doesn’t require a big budget if you’re scrappy. Her writing has been published on Marketing Profs, HubSpot, and Content Marketing Institute. Follow her on Twitter @sara_mcguire
Resources:
https://cryptototem.com/ico-list/
https://beingbloger.com/ico-white-paper/
https://venngage.com/blog/white-paper-examples/